Spring is here. Time for new beginnings – and it’s time to ignite the spark for fresh marketing ideas to help your business shine! Flowers are blooming in Central Park, so why not let your business blossom as well? If you’re ready to grow your business, you cannot miss Spark To Shine: Marketing That Works! On May 2nd, we are celebrating Small Business Week by recognizing all the marketing efforts small business owners make! If you want 2017 to be the year you increase brand awareness and drive up sales, mark your calendars for this incredible event!
Spark To Shine will be an immersive and interactive experience taking place at the Microsoft Technology Center in Times Square. This half-day event will consist of thought-provoking presentations and panels from some of the top experts in marketing. You can expect presentations on topics such as event production, e-mail marketing, video marketing, and lead generation. In addition, you can expect time for interactions with our experts where you can ask any burning questions you may have, and get the spark you need to get your business to shine to new levels!
Spark To Shine will help you through all the conversion points in marketing — all the way from creating and generating desired traffic to ultimately converting sales into customers for life.
MARKETING STRATEGY: Nicole McGarrell – Sunny Day Marketing
VIDEO MARKETING: Jimmy Newson- Media Marketing Effect
EVENT PRODUCTION: Tiffany Ashitey & Tasha Morris- Benchmark Creative Group
LEAD GENERATION: Julbert Abraham- Abraham Global Management
*Check back as more speakers will be added…
Do you send the same information over and over? Do you ever forget to follow up with new subscribers, customer anniversaries and birthdays? How do you share your great case studies, success stories and customer testimonials? Or introduce customers to your diverse product or service offerings? Autoresponder campaigns do what YOU wish you had the time to do! Us them to follow up, inform, entertain, & provide incentives for action & engagement – they work automatically while you focus on your business.
Join us on Wednesday, April 5th to learn how to send out effective autoresponder campaigns using email and video in 2 interactive and informative presentations! Marketing automation (also called lead nurturing) is one of the fastest growing areas of digital marketing. It’s an important channel to optimize to help grow your business.
In the first presentation you will:
- Learn the difference between automated messages and autoresponder campaigns
- Decide where autoresponders can help you do better marketing communications
- Understand key actions that trigger emails to be sent
- Identify what steps to take to design effective autoresponder campaigns
- Design the “evergreen content” that works best for your audiences
In the second presentation you will:
- Learn how to generate new leads from video
- Learn how to nurture leads with video
- Learn how to identify the right content for your prospect during their buyer’s journey
- Learn how to use video data to qualify existing leads
Jimmy Newson shows you the five best videos you need to create the perfect 24/7 online sales funnel for your business. These videos help you create a fully aligned experience for your potential and existing clients and customers. Using this system, you can meet the buyers where they are at on the buyer’s journey to help them eventually purchase from you.
All attendees will receive a copy of Jimmy’s booklet: 3 Month Video Launch Blueprint – Start 2017 off strong with video.
The discussion includes:
- The 5 type of videos you must have to attract leads and turn them into paying customers.
- How to get started using video without spending money on tools or equipment.
- How to quickly and easily pick content that ranks on page one of YouTube and Google.
- How to become the go-to person for your preferred client.
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