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A successful video project should be approached with a 3-step mindset even before any pre-production work begins. Most professional video companies will spend the time to thoroughly review the project and all aspects of it in order to properly plan and complete a well-done production. To achieve the best results, process is key. The following are three stages of business video production and include key points that should be considered during each stage.

Pre-production

  • Understanding the project, goals and target audience
  • Storyboarding
  • Scripting
  • Scouting for viable locations,
  • Securing the most appropriate equipment needed
  • Engaging seasoned talent
  • Acquiring all legal releases and agreements
  • Determining the best shooting angles

Production

  • Actual shooting
  • Capturing raw footage

Post-production

  • Lining up shots
  • Rough editing
  • Selecting and integrating sound and music
  • Special effects
  • Ensuring picture and audio quality
  • Final editing
  • Final approval
  • Final master copy

Producing an effective business video can be a challenging experience and requires a wide range of skills and talent.