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If you’re going through the motions of producing a video to brand your business, it’s important not to skimp on the process. Planning and approaching the project in stages is key. While all phases are important and build upon each other, the final post production stage can make or break the project entirely. It’s a wise idea to become familiar with all aspects of post-production very early on in the conceptual stages of the video.

When hiring a professional video company, whether they typically work on corporate, commercial or entertainment projects, be sure to secure a company with a skilled post-production team. This may include creative directors, editors, designers, music composers, and audio engineers. Depending on the nature of your project, objectives, deadline constraints and budget, you can tap into a wide range of creative artistry that’s available from many seasoned video companies.

From the onset, any video project can be approached from different perspectives. Identifying the goals, audience, and resources prior to selecting a video production team can be a critical part in identifying the talent needed. While you may gravitate toward like-minded individuals, realize that there are many different approaches that you perhaps never even considered.

Motion Graphic Designers and Animators can generate digital files for introductions, title cards, credits, images, scenery and environments that can be challenging, prohibitive and sometimes impossible to find in reality. These elements can add interest, intrigue, style and turn an ordinary production into an outstanding result.

Special Effects, when carefully planned and choreographed, enable technology to bring ideas in your imagination to life and work together with other elements of the production to expand and enhance the story.

Sound Designers will work to select, and sometimes work with Composers, prepare sound sequences and manipulate some of the audio elements to set a mood to the video. Narration and sound effects, when properly added to your video, can elevate the quality of your production.

Experienced video editors can be one of the most critical members of the post-production creative team. They have a talent for telling stories and can transform various imagery, creative elements and sound to craft a unified, targeted and outstanding final cut.

JNL Media produces videos for small businesses, corporations, organizations and private clientele and delivers any format required, from DVD to digital for licensed distribution.