{"id":51783,"date":"2018-10-08T21:05:06","date_gmt":"2018-10-09T01:05:06","guid":{"rendered":"http:\/\/jimmynewson.flywheelsites.com\/?p=51783"},"modified":"2020-07-21T18:19:50","modified_gmt":"2020-07-21T22:19:50","slug":"promotional-video","status":"publish","type":"post","link":"https:\/\/www.jimmynewson.com\/promotional-video\/","title":{"rendered":"Top 5 Things To Consider Before Making a Promotional Video"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ column_structure=”2_3,1_3″][et_pb_column type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ custom_margin=”30px|||”]A promotional video is one of the top ways for businesses to spread their message today. An important component to a business website, presentation or trade show display, a business video can capture an audience\u2019s attention, educate, compel, persuade and reach viewers virtually anywhere and at any time. It\u2019s an ideal way for businesses and corporations to raise awareness and promote their products and services to internal and external audiences alike.<\/p>\n

\"three<\/p>\n

Like any project, the success or effectiveness depends on good planning. The following are some key points to examine before starting a promotional video:
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What is the Purpose?<\/strong><\/span><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” custom_margin=”10px|||”]If the answer is because everyone else is doing it, that\u2019s not solid enough. What result are you looking for? Is there a goal to drive sales or raise awareness? Do you need to educate consumers about your product or service? Do you need to change perceptions about your industry or company? Think clearly about the goals that you want to achieve within the next 1-2 years and how the video can work with other aspects of your market and promotional strategy.
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Who is Your Target Audience?<\/strong><\/span><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” custom_margin=”10px|||”]\"person<\/p>\n

Consider age, gender, educational and professional background, geographic location and economic, social and cultural factors. The enthusiasm, energy and tone you set in your video would vary if you were speaking to US college students as opposed to top international business executives in, for example, the finance industry. Once you clearly establish your audience, or audiences as the case may be, get a clear understanding of what they want to see and hear. Then think in terms of how to speak directly to them and capture their attention with your goals in mind.
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Develop A Script<\/strong><\/span><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” custom_margin=”10px|||”]Start with taking notes of the key points you need to convey. Flesh out the points into brief but clear conversational statements that are engaging. Use the words that your audience will best understand. Who might be best suited to speak and deliver your spoken message?\u00a0 Should the speaker be seen by your audience? Think about ways that you can work in an effective call to action to, for example, drive traffic to your website to buy your product or book your service.
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Think Visually<\/strong><\/span><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” custom_margin=”10px|||”]\"group<\/p>\n

What part could the human touch play in your video? Who will best represent that? Do you need to hire professional talent? Will you need a makeup artist? What images do you want to portray? What environment and colors would best set a mood suited to your message? Would special effects help drive your point? Would backlighting your video give it a cool edge?
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Take An Objective Look<\/strong><\/span><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” custom_margin=”10px|||”]Take a step back. If you were in your target audience, would the video appeal to you? What impression would it create? Does the video come off being honest and useful?<\/span><\/p>\n

People appreciate short videos that are well planned and have a purpose. If you can hire the professionals to help guide you along the way, you\u2019ll certainly have a better edge on your production.<\/p>\n

JNL Media\u00a0produces videos for small businesses, corporations, organizations and private clientele and delivers any format required, from DVD to digital for licensed distribution.<\/em>
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A promotional video is one of the top ways for businesses to spread their message today. An important component to a business website, presentation or trade show display, a business video can capture an audience\u2019s attention, educate, compel, persuade and reach viewers virtually anywhere and at any time. 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