{"id":51825,"date":"2018-10-19T08:15:37","date_gmt":"2018-10-19T12:15:37","guid":{"rendered":"http:\/\/jimmynewson.flywheelsites.com\/?p=51825"},"modified":"2020-07-21T18:18:48","modified_gmt":"2020-07-21T22:18:48","slug":"how-to-format-your-sales-emails-to-get-a-higher-open-rate","status":"publish","type":"post","link":"https:\/\/www.jimmynewson.com\/how-to-format-your-sales-emails-to-get-a-higher-open-rate\/","title":{"rendered":"How to Format your Sales Emails to Get a Higher Open Rate"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”3.22″ background_color=”#282828″ custom_padding=”|0px|0|0px|false|false”][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ custom_padding=”0px|0px|0px|0|false|false” column_structure=”2_3,1_3″][et_pb_column type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” custom_margin=”30px|||”]A critical part of the inbound sales methodology is knowing how to craft personalized emails that get you a higher open rate. Even though we are in 2018 and the technological advancements such as AI and blockchain are becoming mainstream, email remains one of the surest ways to \u201cre-heat\u201d cold prospects and get more qualified leads into your sales funnel.<\/p>\n

However, sending clever emails to your potential customers is not always easy. Every single one of us is unique, so you need to follow a tried and tested blueprint that works. The email format techniques you are about to discover below are promoted by Hubspot into their Inbound Sales Methodology.<\/p>\n

You can also sign up for our high-end webinar called: \u201cSales Has Changed. How The Modern Buyer Has Changed The Sales Process\u201d where you will get to discover more exciting stuff about the inbound sales process. In the webinar, we will cover a series of sales email format tips & tricks and will offer you precious examples on how to integrate email marketing in your overall inbound sales strategy.<\/p>\n

Without further ado, let\u2019s look at some basic email formatting techniques that could prove vital for the success of your business.
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components<\/strong><\/span><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” custom_margin=”10px|||”]To write a successful email that gets a high open and conversion rate, you need to make sure that you integrate all five components into the workstream: subject line, opening line, body copy, closing copy and signature.<\/p>\n

Let\u2019s dive briefly into each component:
\n[\/et_pb_text][et_pb_text _builder_version=”3.27.4″ text_font=”Montserrat|900||on|||||” text_text_color=”#ff0000″ text_font_size=”15px” text_letter_spacing=”2px”]Subject line:
\n[\/et_pb_text][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” custom_margin=”-20px||-30px|”]It needs to be short and enticing. This is the main KPI\u00a0that contributes to a higher open rate. The experienced Hubspot sales reps use a winning choice of words, such as: \u201cMike recommended I get in touch,\u201d \u201cJohn, a short question for you\u201d or \u201c Have you considered\u2026? (recommendation related to the asset he consumed).
\n[\/et_pb_text][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” header_font=”||||||||” header_2_font=”||||||||” header_3_font=”Montserrat|700||on|||||” header_3_text_color=”#e02b20″ header_3_font_size=”12px” header_3_letter_spacing=”2px” custom_margin=”10px|||”][\/et_pb_text][et_pb_text _builder_version=”3.27.4″ text_font=”Montserrat|900||on|||||” text_text_color=”#ff0000″ text_font_size=”15px” text_letter_spacing=”2px”]OPENING line:
\n[\/et_pb_text][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” custom_margin=”-20px|||”]Never begin your email with \u201cHi, my name is.\u201d Instead, go\u00a0with one of the following: I noticed you, Mike (mutual connection) mentioned you, Congratulations on, I love your ideas about\u2026<\/p>\n

Think out of the box and do some split testing with subject lines inorder to test the engagement rate on the email.
\n[\/et_pb_text][et_pb_text _builder_version=”3.27.4″ text_font=”Montserrat|900||on|||||” text_text_color=”#ff0000″ text_font_size=”15px” text_letter_spacing=”2px”]Body copy:
\n[\/et_pb_text][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” custom_margin=”-20px|||”]The copy needs to convey real value and to connect with your\u00a0prospects. Always avoid generic props, but instead get personal and offer them real value. Excellent examples of phrases you can use in the body are: \u201cWant more? Look at Mike\u2019s\u2019 list here\u201d or \u201cHas it always been this way?\u201d
\n[\/et_pb_text][et_pb_text _builder_version=”3.27.4″ text_font=”Montserrat|900||on|||||” text_text_color=”#ff0000″ text_font_size=”15px” text_letter_spacing=”2px”]Closing copy:
\n[\/et_pb_text][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” custom_margin=”-20px|||”]This is where the CTA is unveiled. A good, professional closing will guide your prospects towards taking the right action.
\n[\/et_pb_text][et_pb_text _builder_version=”3.27.4″ text_font=”Montserrat|900||on|||||” text_text_color=”#ff0000″ text_font_size=”15px” text_letter_spacing=”2px”]Signature:
\n[\/et_pb_text][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” custom_margin=”-20px|||”]Always go by the book. Here is one rule to follow to get a winning email signature that improves your conversion rate. The rest you will discover in the webinar (note: link here to the webinar): Include a phone number of your agent as an additional means of contact information, plus his work email address.<\/p>\n

Find out more about how to craft a winning email by signing up to our upcoming webinar: Sales Has Changed. How The Modern Buyer Has Changed The Sales Process.
\n[\/et_pb_text][et_pb_image src=”https:\/\/www.jimmynewson.com\/wp-content\/uploads\/2018\/10\/importnt5.png” url=”https:\/\/www.jimmynewson.com\/real-importance-of-inbound-marketing” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.jimmynewson.com\/wp-content\/uploads\/2018\/10\/CTA3.png” url=”https:\/\/www.jimmynewson.com\/real-importance-of-inbound-marketing” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″ custom_margin=”35px|||”][\/et_pb_image][et_pb_sidebar area=”sidebar-1″ show_border=”off” _builder_version=”3.15″ custom_margin=”35px|||”][\/et_pb_sidebar][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

A critical part of the inbound sales methodology is knowing how to craft personalized emails that get you a higher open rate. Even though we are in 2018 and the technological advancements such as AI and blockchain are becoming mainstream, email remains one of the surest ways to \u201cre-heat\u201d cold prospects and get more qualified […]<\/p>\n","protected":false},"author":1,"featured_media":51934,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-51825","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-blog","post_format-post-format-image"],"yoast_head":"\nJimmy Newson - Inbound Consultant and Virual Summit Producer<\/title>\n<meta name=\"description\" content=\"Need help getting converting prospects and leads to sales. 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