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10 Competitive Intelligence Statistics: Do Your Competitors Know These?
We live in a digital age, where we have a wealth of knowledge at our fingertips. The process of compiling quantifiable and qualitative data about our business opponents has never been more simple and easy to reach. Competitive intelligence brings value to your...
Everything You Need to Know About Market Research: Step by Step Guide
You have a great idea for a product. You've been fine-tuning it for months, and it's time for launch. But, wait, you're missing one of the most important steps. You shouldn't launch any product before you conduct market research. Without knowing anything about the...
Competitor Research: A Business Owner’s Guide to Researching and Choosing Your Competitors
Are you thinking about doing competitor research? The research that you perform on your company's competitors should dictate almost any strategy that you make. Identifying them can help you build a successful marketing plan to push your brand out in front of them....
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How to Create an Effective Lead Magnet and Entice Prospects to Sign Up to Your List
According to Exact Target1, 91% of consumers check their email daily. As a marketer, you surely want your offer to be part of the messages they read—actually, 74% of consumers prefer to receive commercial communications via email2. Email marketing is definitely a...
Why I love the Inbound Sales Methodology (And you Should, Too!)
Hubspot’s Inbound Sales Methodology is the best thing since sliced bread. B2B companies find it extremely useful when mapping out their buyer journey. Most companies who have used this methodology have reported an increase in conversion rates, more happy customers and...
How to Get Your Sales Team On Board With Your CRM
A business that needs to improve its sales needs to strengthen its relationship with its customers. It needs to explore ways in which customers are traced using an effective information and communication system. It needs to develop an effective Customer Relationship...
What is Inbound Selling and Why should you Care?
We live in a world and age where the focus of companies has shifted from their own products and services to the individual customers. Today, it is pointless even to start creating a new service or product without looking at what your target market needs and desires....
How to Use HubSpot Sales in Prospecting
Hubspot’s Sales Methodology is one of the most effective ways to take your lead capture process to the next level and enjoy better leads that convert easier and have a higher lifespan. In sales prospecting, getting ahead of the competition is all that matters. Selling...
How to Format your Sales Emails to Get a Higher Open Rate
A critical part of the inbound sales methodology is knowing how to craft personalized emails that get you a higher open rate. Even though we are in 2018 and the technological advancements such as AI and blockchain are becoming mainstream, email remains one of the...