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Why Every Brand Strategy Begins With a Marketing Audit
In today's competitive market, you'll do whatever it takes to get your organization ahead of the game. In order to stand out ahead of potential competitors, though, your business needs a reputable brand identity. There are a lot of ins and outs to navigate when...
What is Competitive Research? Why Competitive Analysis Gives an Edge
Small business owners and entrepreneurs have been finding themselves in a tricky situation in the 21st Century. They're forced to keep up to rapidly accelerating trends, new products, and new markets, at ever-increasing speeds. This is especially true in any industry...
Small Business Infographics – How To Grow Your Business
Are you looking for great information to help you grow your small business? Check out these small business infographics below. Click on them to enlarge them. You are also welcome to share them and even embed them on your website. Just please give attribution to...
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Top 5 Things To Consider Before Making a Promotional Video
A promotional video is one of the top ways for businesses to spread their message today. An important component to a business website, presentation or trade show display, a business video can capture an audience’s attention, educate, compel, persuade and reach viewers...
When It’s time To Bring In A Professional Video Production Company
While most people with a little know-how and some easily accessible video tools can produce an interesting and clickable video, the question is, should they? Business marketing has changed dramatically. Video is now a dominant medium. Your average online viewer is...
Business Onboarding Videos: Capturing the Culture of Your Business Through a Mini-Documentary
Building and maintaining a productive and positive business team means unifying your core business message, establishing a consistent communications model and tapping into the leadership potential of your key individuals while increasing their effectiveness. When...
The Art of Being Lovable On Social Media
Social media marketing is a lot more than just posting your latest news: it’s about engaging the audience and respecting their preferences. In all times, you’ve to remember your main objective as a marketer: to elevate your audience and increase your customer base....
Defeat the Spam Folder: How to Optimize Your E-mail Marketing
Email marketing is one of the most basic marketing funnels since the internet was born. Marketers quickly found in it a way to promote their products and services to potential customers. As any other great sales opportunity, it rapidly got misused by some people and...
Negative Online Reviews Can Cost You New Customers
Online reputation has become a deciding factor in the digital environment. Whether you own an online or brick-and-mortar business, your online reputation is absolutely essential for your success. The better and more positive reviews you have, the higher the chances to...