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How to Create an Effective Lead Magnet and Entice Prospects to Sign Up to Your List
According to Exact Target1, 91% of consumers check their email daily. As a marketer, you surely want your offer to be part of the messages they read—actually, 74% of consumers prefer to receive commercial communications via email2. Email marketing is definitely a...
Why I love the Inbound Sales Methodology (And you Should, Too!)
Hubspot’s Inbound Sales Methodology is the best thing since sliced bread. B2B companies find it extremely useful when mapping out their buyer journey. Most companies who have used this methodology have reported an increase in conversion rates, more happy customers and...
How to Get Your Sales Team On Board With Your CRM
A business that needs to improve its sales needs to strengthen its relationship with its customers. It needs to explore ways in which customers are traced using an effective information and communication system. It needs to develop an effective Customer Relationship...
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