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Digital Marketing Workshop Topics

INBOUND MARKETING WORKSHOP

Using Content Marketing to Easily Attract High-Quality Leads and Convert them to Happy Customers

Publishing helpful and interesting content your audience wants to consume

Description I walk you through the inbound marketing methodology and how it can drastically simplify your entire content marketing process.  This will be an interactive, hands-on workshop where I help you identify the best type of content, specifically for your business, to serve your target audience and by using the buyer’s journey, map your content, so you know when is the best time to deliver it.

When this workshop is complete, you will walk away with a tangible custom blueprint you can immediately put into action to start generating leads based on your marketing and sales goals.  We work on everything from defining your avatar to coming up with the offers that are going to help turn your prospects into leads.

You Will Learn:

  • How to use timed content to convert more contracts and leads to customers
  • How to drive more traffic to your content, events, and offerings
  • How to develop a buyer persona and customer buyer’s journey
  • How to spend less time prospecting and more time closing
  • What tools to use to deliver your content

Your Customer Buyer’s Journey

Delivering the right content, to the right person, at the right time and close the sale.

Description: Every customer has a buyers journey.  The question is, do you know what it is based on your products or services?  If you don’t, you are missing out on being in the right place at the right time and helping your prospects and leads come to the conclusion that you have the solution to their most pressing problems and goals.  Mapping your content and outreach to your customers’ buyer’s journey allows you to be a part of the conversation and not be seen as an intruder.  You are then seen as an authority and begin to build trust which leads to more sales and happy customers who want to tell more people about how awesome you are.

You Will Learn:

  • A detailed breakdown of each stage of the customer buyer’s journey
  • How to create the right content by asking the right questions
  • What tools and platforms work the best at each stage of the buyer’s journey
  • When to deliver your content and how

    Using Lead Magnets and Opt-in Bribes to Generate Better Lead

    Why Your Business Will Make Lead Magnets Your #1 Source for Generating New Leads

    Description: Smart marketers and entrepreneurs know that using lead magnets is the most efficient and effective way of getting more leads into your business.  What’s a lead magnet?  It’s an ethical bribe offered to your prospect, something of value, in exchange for their email address. Using Lead Magnets is the fastest way to fill your business with high-quality leads that can potentially turn into loyal customers.  In this presentation, I will show you strategies that can help you effectively create and use lead magnets in every stage of your sales funnel.  

    You Will Learn:

    • Why using a lead magnet is the most efficient way of getting more leads into your business.
    • A step-by-step process for creating and using lead magnets 
    • How to never run out of ideas for high-converting lead magnets
    • How to integrate your lead magnets into a conversion funnel
    • How to effectively promote and market your lead magnet across multiple online platforms

      Using Email Marketing To Get More Wins

      The 6 Winning Follow-Up Email Sequences For Your Leads

      Description: According to Fast Company, email marketing has an ROI of 4,300%. In this presentation, we will discuss the value of following up with new and existing leads that have not yet converted to paying customers using email and lead nurturing.  Having a lead nurture system in place is crucial to your success. As an integral part of an inbound marketing strategy, a lead nurture strategy can dramatically boost the number of wins you get and help you establish yourself as an authority in your niche.

      You Will Learn:

      • Why email marketing is important to your business
      • The six types of emails every business should be sending
      • A six email sequence you can use to move a prospect through to purchase
      • How this strategy helps develop strong relationships with your prospects and leads

      Using Video With Marketing Automation

      Generate, Nurture + Qualify New Leads Using Video and Marketing Automation

      Description:  Marketing automation (also called lead nurturing) is one of the fastest growing areas of digital marketing.  It’s an important channel to optimize to help grow your business.  This workshop teaches you how to use video and automation effectively with your marketing goals.

      You Will Learn:

      • How to generate new leads from video
      • How to nurture leads with video
      • How to identify the right content for your prospect during their buyer’s journey
      • How to use video data to qualify existing leads

      Video Marketing Workshop – Using Video to Get Leads and Make Sales

      5 Videos Every Business Needs to Generate Leads and Sales

      Description: In this presentation, you will learn the five best videos you need to create the perfect 24/7 online sales funnel for your business.  These videos help you create a fully aligned experience for your potential and existing clients and customers.  Using this system, you can meet the buyers where they are at on the buyer’s journey to help them eventually purchase from you.

      You Will Learn:

      • Discover the 5 type of videos you must have to attract leads and turn them into paying customers.
      • Learn how to get started using video without spending money on tools or equipment.
      • Learn how to quickly and easily pick content that ranks on page one of YouTube and Google.
      • Learn to become the go-to person for your preferred client.
      • Plus ask questions about using video for your business.

      ready to start rolling!

      Turn Ordinary into Extraordinary

      It’s time to take your marketing to the next level by developing a strong inbound marketing strategy where you are no longer chasing leads and they are not only coming to you but begging you to take them on as clients.