While most people with a little know-how and some easily accessible video tools can produce an interesting and clickable video, the question is, should they? Business marketing has changed dramatically. Video is now a dominant medium. Your average online viewer is faced with dozens of video choices on a daily basis. With online videos, streaming media, video advertising, social media and videoconferencing, it seems that creating a high-quality video could set your video apart from, let’s say, hundreds of ordinary videos.

Hiring a skilled video company, means you are hiring storytellers with technology. In an ideal world, when you hire a professional video production company, you’re hiring a team of professionals who have specialized skills. Knowing how to connect with an audience is a skill. Connecting means building emotion, building emotion means drawing the viewer in. Drawing a viewer in means you have the power to engage and persuade and essentially, those are key functions for any effective video. Whether you are selling a product, a service, promoting an idea or movement or sharing details of an event, you need to persuade your viewers to watch and then take some form of action with a purpose. The desired action could be immediate—such as a phone call or an online purchase—or it could be designed to stimulate education, investigation or dialogue, which could lead to sharing and a more broad reach to a larger audience.

Many business and marketing professionals say: “You only get one chance to make a first impression.” So whenever possible, it’s best to focus your efforts on tapping into the best resources and talent possible to do just that. Hiring a professional video team for pre-production, production and post-production could be one of your best investments in building your business brand.

JNL Media produces videos for small businesses, corporations, organizations and private clientele and delivers any format required, from DVD to digital for licensed distribution.